The opening of the London 2012 Games marks 100 years since the emergence of an arts and cultural programme at the Olympic Games. What is the rationale for such programme and how has it evolved over time? How does it shape the world’s largest mega event? In whose benefit is it delivered? This book situates…
Full reference: Garcia, B. (2008) ‘One Hundred Years of Cultural Programming within the Olympic Games (1912-2012): Origins, evolution and projections‘ in: International Journal of Cultural Policy, (vol 14, n 4) (pp 361-376) The Olympic Games is recognized worldwide as the largest sports mega-event – certainly the event attracting the largest amount of media coverage globally. As well…
Miah. A. and Garcia, B. (2006) Invited Plenary Speaker: ‘Non-Accredited Media, Olympic Games and the Host City’ in Communication Forum 2006: Global Olympiad, Chinese Media, National Center for Radio and Television Studies, Communication University of China and Annenberg School for Communication, University of Pennsylvania (Beijing, July 2006) Since their inauguration in 1896, the Modern Olympic…