Tag: Presentations 2005

City of style… and substance

Garcia, B. ‘City of style… and substance. Tracing the legacy of 1990 on Glasgow’s creative communities’, presented at: Creative Clusters Conference (Belfast, October 23-26, 2005) [powerpoint slides] Glasgow’s reign as 1990 European City of Culture is regarded as a successful example of culture-led regeneration. Claims of success focus on Glasgow’s ability to use a cultural…

Exchanging culture for style

Garcia, B. “Exchanging culture for style… Glasgow’s image transformation from ‘City of Culture’ into ‘Scotland with Style’ (1983-2004)”, presented at: Festivals and Events: Beyond Economic Impacts, Leisure Studies Association Annual Conference, Napier University (Edinburgh, July 6-8, 2005) [powerpoint slides]   This paper explores discussions around city marketing and event branding strategies as catalysts in the…