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Evaluation of Cultureshock,
North West Cultural Programme for the 2002 Commonwealth Games
(Sep 2002-Jan 2003)
(Lead investigator). Research commissioned by the main partners of Cultureshock, including the Arts Council of England and the Foreign & Commonwealth Office.
The project was undertaken within the Centre for Cultural Policy Research, University of Glasgow, with contributions from Christine Hamilton
(CCPR Director) and Carmen Bota (CCPR researcher).
The final report and summary reports are kept at the Arts Council England North West. [View Summary Report]
Research aims
The project involved an evaluation of
Cultureshock, the Commonwealth Games North West Cultural Programme
and the assessment of the eleven individual projects making up the
cultural strand of the Spirit of Friendship Festival (SoF). This
work was separated in two main strands:
Strand 1: Study of
Cultureshock and SoF structures of management and design
rationale:
Assessment of the suitability of
the programmes’ working agendas (mission statements, programme design
and contents) and an assessment of the effectiveness of the structures
established to manage and implement them (team work, funding abilities,
relationships).
Project objectives:
1.
To assess the suitability of the
programmes’ design format (ie. ‘strengths and
weaknesses of the programme itself’ – mission statements and main
contents)
2.
To assess the effectiveness of the
programmes’ management and promotional structures
(ie. ‘strengths and weaknesses of Cultureshock/SoF
as a delivery mechanisms for an arts programme’)
3.
To assess the effectiveness of the
programme’s community relations structure in relation to social
inclusion (ie. ‘ Cultureshock/SoF’s
ability to work with the arts as a tool for social inclusion’)
Strand 2: Study of
Cultureshock and SoF immediate impacts and potential
legacies:
This involved a
measurement of how the programmes have affected their
environment: from individual audiences to existing partners, the arts
community and respective host locations in a broader sense. Here, it is
of particular interest to consider the context in which Cultureshock
and the Spirit of Friendship festival are located, that is, the celebration of a major
international sporting event.
Project objectives:
4.
To determine the impact of presenting a
major arts programme alongside an international sporting event
-
on event audiences:
impacts on experience, perceptions, values
-
on key investors and local hosts:
economic impacts
-
on arts groups and institutions:
impacts on art form development
5.
To determine whether Cultureshock
has changed people’s perceptions of the Commonwealth
6.
To determine the value and
sustainability of the programmes’ International Partnerships
7.
To identify other potential legacies in
the short, medium and/or long term
Outcomes
The main purpose of the project was to inform partners about:
-
appropriate mechanisms for future investment in International
Arts and Cultural Programming
-
benefits/pitfalls of hosting a cultural programme across a
region/city
-
the value of investment into research and development
-
future templates/models for the other major arts and sports
events in this region or elsewhere in the UK
The main outcomes of the research emerged around
these dimensions. They also respond to a
combination of the main research objectives indicated in section 2:
‘Purpose of study and operational objectives’. In particular,
1.
this project allowed identification of ‘appropriate mechanisms for
future investment in International Arts and Cultural Programming’ by
assessing the effectiveness of the programme’s
management and promotion structures, the strengths and weaknesses of the
programme as a delivery mechanisms for the arts.
2. the
benefits/pitfalls of hosting a cultural programme across a region/city
emerged from the study of the opportunities and constraints
presented to the programme and the measurement of resulting impacts on
audiences, investors, the arts community and the host city and region in
general. Relevant information also emerged from studying the ability
of the programme to utilise the arts as a tool for social inclusion.
3.
evidence of the value of investment in research and development was provided throughout the process to undertake this project. The final
report specifies the key benefits and challenges of the study and
suggests alternative ways of undertaking research to gather
information about aspects that have not been explored in this study
4.
finally, information and suggestions about future templates/models for
the other major arts and sports events in this region or elsewhere in
the UK were provided by a combination of all findings associated with
the programme rationale, management and promotion structures and
potential legacies
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