London 2012 Cultural Olympiad Evaluation

In November 2011, the major stakeholders in the Cultural Olympiad and London 2012 Festival commissioned me as Head of Research at the Institute of Cultural Capital (ICC) to produce an assessment of the multiple impacts of hosting the Cultural Olympiad. The final report was published in April 2013.

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Download the Full Report or ExecutiveSummary.

 

The ICC received a broad brief to assess a complex and multi-layered object of study, which has changed considerably from its inception as the London 2012 culture chapter within the Candidature File in 2004, to its formal launch in 2008 and its culmination with the London 2012 Festival in 2012. This research and resulting report documents this journey and offers an objective assessment of the value, immediate impacts and legacy opportunities brought by the London 2012 Cultural Olympiad. It assesses its aims and objectives, how these have been achieved and the resulting impact across five main areas:

  • Raising the bar for cultural programming
  • Engaging audiences and communities
  • Developing tourism
  • Governance and partnership approach
  • Placing culture at the heart of the Games

Structure of the report

The report is structured in 6 chapters and a Conclusion

  • Chapter 1: Introduction, includes an overview of the key Cultural Olympiad milestones, strands of programming and statistical indicators, the report is organised into five main thematic chapters:
  • Chapter 2: Raising the bar for cultural programming, offers a closer look at each programming strand, assesses in detail the unprecedented scope of the programme and considers evidence of achievement to meet core values such as inspiring young people and showcasing Deaf and disabled artists.
  • Chapter 3: Engaging audiences and communities assesses the programme’s considerable outreach, looking at the volume, diversity, depth and likely sustainability of public engagement across audiences, visitors, participants and volunteers.
  • Chapter 4: Developing tourism focuses on the available evidence about immediate domestic and international tourism impacts and the opportunities brought by the Cultural Olympiad to grow culture-related tourism.
  • Chapter 5: Governance and partnership approaches discusses the programme’s complex operational framework, its sophisticated approach to secure funding and stakeholder support across the UK and the impacts of such an approach on multi-sector and sustainable partnership development.
  • Chapter 6: Culture at the heart of the Games discusses the programme’s capacity to remain central to the Games experience, from the strategies put in place to meet this objective, to its impact on opinion formers, publics and cultural stakeholders.

The Conclusion offers a brief reflection on key lessons and opportunities for legacy, particularly for future Games hosts and the hosts of one-off large cultural events, for which the knowledge base had so far been sparse.

This report is complemented by two Appendices offering supporting technical information as well as five dedicated Case Study reports, and a joint summary report offering Reflections_on_the_Cultural_Olympiad_and_London_2012_Festival by its director, Ruth Mackenzie.

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