2010, Dec 15: IOC Lausanne.

#media2012: Citizen media as a platform for cultural representation  at the Olympic Games

Paper presented at the Olympic headquarters in Lausanne in my role as member of the IOC Postgraduate Grant Selection Committee.

The presentation outlines ongoing plans around London 2012 to build a community of citizen journalists who will create media content in the lead up to and around Games time. It focuses on the way that culture is infused within these plans to foreground the non-sporting dimensions of the Games. It also discusses the trajectory towards this new media community over the course of the last 10 years, identifying ways in which non-accredited media have become an increasing presence in the Olympic city and an opportunity to increase the visibility of parallel and culturally significant Olympic narratives.

A full paper will be available soon. In the meantime, you can access more details about this project at:


1 comment for “#media2012

  1. March 10, 2011 at 10:42 am

    Very interesting reflection. I preffer your focus on the impact of narrative rather than the focus on how big the initiative will become.
    Although #media2012 may “produce the largest volume of Olympic content and influence trending topics on social media platform, creating the largest Olympic and Paralympic archive of any Games” – I hope that the narrative opportunity does not get lost along the way.

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